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Kotak Mahindra Bank aims to empower India’s aspiring class with ‘Hausla Hai Toh Ho Jayega’ campaign

4 weeks ago

Speaking to Storyboard18’s Delshad Irani, Rohit Bhasin, President & CMO at Kotak Mahindra Bank and Kedarswamy Ravangave, EVP of Marketing at Kotak Mahindra Bank, discussed the strategy and philosophy behind their new campaign ‘Hausla Hai Toh Ho Jayega.’